Faster, stronger, smarter - CHILI GraFx ups the brand love at KAN Design & Brand Management

The struggle - finding a niche partner

KAN decided to make the best use of the rise of the internet and intranet in the nineties. Instead of offering brand guidelines in an expensive and luxurious folder, why not offer it in a PDF or other document format, so it can be easily consulted by everyone? That’s how Kadanza originated, the digital asset management and web-to-print platform built by in-house brand and identity experts. It’s a fully scalable, cloud-based suite of tools to create consistent, valuable content for a brand, both offline and online. The solution hit it off with the clients and KAN quickly discovered the niche on the marketing material creation side: simplifying the content creation, approval and launch cycle of new brand marketing material. They had all the knowledge, they just needed the online document editing partner in brand love to match.

The solution - a fortunate encounter

A glance at a professional newsletter introduced the KAN team to the CHILI GraFx solution. It was the online editing solution Kadanza required. Integrating this tool into their Kadanza process would truly enable them to offer a 360° service in terms of brand and marketing management, because it makes sure any marketing realization is based on company approved content. A proof of concept (POC) was created within days thanks to the open API of CHILI GraFx. KAN based its own frontend on the CHILI GraFx API and off it went. Nico Potvin, Partner at KAN Design & Brand management, explains: “Finally we could practice what we preach and show customers that it is possible to easily turn theoretical guidelines into practical realizations. Templates were made, all the customer had to do was insert the content. CHILI GraFx made sure that the design perfectly matched the new content. It’s been such a timesaver for everyone. We can now offer a print-ready design in 10 minutes, instead of sitting around for days waiting for corrections, design or content changes, let alone corporate approval.”

The benefits - business optimization

Kadanza consists of three pillar components : Brand Manager (guidelines), Asset Manager (DAM) and Layout Manager (documents). And as it turns out, CHILI GraFx proved to be more than just a means to an end, it turned out to be a business instigator. Nico clarifies: “CHILI GraFx really allowed us to integrate added intelligence into Kadanza, we’re in total control of brand consistency throughout the entire process. We have not come across any other editing solution that is as sensible and as performing as CHILI GraFx.”

How to improve retail store marketing operations with Creative Automation

Due to inefficient retail marketing operations, marketeers and creatives are stuck in endless approval cycles and repetitive adaptions for localization of the store marketing materials. Everyone sees the optimization opportunity in this graphic production process! But where do you start? What are the best use cases to improve these operations?

In short, you will discover:

• The basics of Creative Automation
• How you can harness creative automation to maximize the impact of creative efforts while protecting and growing your brand
• The starting point for creative automation to immediately boost revenue

Learn from the best – Your speakers:

Nico Potvin is partner of KAN Design and Co-Founder of Kandanza.
He has executed many projects for start-up, scale-up and grown-up organizations and will share his first-hand experience with us.

Kevin Goeminne is CEO at CHILI publish.
His experience as a coder/programmer and acuity as a business entrepreneur enables Kevin to instantly assess technology crossover potential, spearhead this opportunity towards market interconnectivity and efficiently translate the concept into operative and profitable business plans. His pivotal strengths consist of propelling market insights into business opportunities, whilst securing cross-organizational cohesion and keeping a cross-market and business helicopter overview.