CHILI GraFx for Retail
Empowering Retail Marketing with `Creative Automation`
Large retailers face an ever-increasing demand for rapid, data-driven, and personalized graphic production, frequently across thousands of outlets adapted to local market needs in real time. Creative automation can transform this overwhelming graphic production challenge into a streamlined, efficient process.
Graphic Production Challenges for Agencies
Speed and Scalability
In retail, time is of the essence as promotions change rapidly. Retailers need a graphic production workflow that can generate materials at an unprecedented speed, ensuring promotions are timely and relevant across all outlets.
Local Customization
Every store has a unique local flavor and requirements, including languages and pomotions. Local managers and staff need to be able to tailor marketing materials to their specific audience, all while adhering to the brand's core identity.
Data-Driven Personalization
To cope with diverse product ranges and changing consumer preferences, retailers must use data from PIM, DAM, CMS, ERP, and other sources. Personalized marketing materials must reflect trends, inventory, and customer preferences.
It is thanks to the quality of this technological ecosystem that we can now connect new media platforms, which use this content in multiple contexts to deliver a multitude of customer interactions.
Frédéric Preslot
Marketing Operations Director - Carrefour
Companies who love CHILI publish
CHILI GraFx
Retail Solutions
CHILI GraFx is built to be highly adaptable. That’s why it can meet the unique demands of the retail sector head on. Whether it's managing seasonal promotions, launching new products, or updating pricing information for multiple channels like POS and flyers, CHILI GraFx ensures that your marketing materials are always up-to-date, on-brand, and highly effective in meeting your marketing goals.
Production at Scale
CHILI GraFx enables retailers to produce high quality, channel- and locale-specific content quickly at scale. Deploy data-driven solutions or enable end-user content customization for effective, tailored marketing campaigns.
Brand Consistency
Maintain complete brand integrity across all marketing channels with CHILI GraFx. Our platform ensures that every piece of content, whether for in-store promotions or online advertising, accurately communicates your brand's identity.
Rapid Market Adaptability
Retail markets are ever-evolving, as are consumer needs. CHILI GraFx empowers retailers to swiftly adapt marketing materials to align with emerging trends and consumer demands to keep your brand relevant and engaging.
Customer Success Stories
CHILI GraFx streamlines graphic production for agencies across the globe, giving them the tools to outpace competitors, become cutting-edge technology providers for their clients, and gain a lead in the market.
The Precision Edge in Marketing
Precisions, using CHILI GraFx, masterfully reinvented Subways’s UK print marketing for 2027 stores, showcasing a blend of creative ingenuity and data-driven precision.
ARiSTiD’s Real-Time Revolution
ARiSTiD struggled to meet the demand for highly tailored marketing assets. With CHILI GraFx, clients can now instantly generate limitless on-brand visuals across all channels.
Streamlining Creativity at HH Global
HH Global improved print material creation with GraFx Publisher’s online editing, enabling intuitive variable data solutions while reducing costs and supporting cost-effective VPD projects.
How CHILI GraFx
can help your Retail Marketing
Whatever the scale of your Retail Marketing, CHILI publish is committed to helping you achieve your creative potential while maintaining a clear, predictable budget.
