About
Market research
Market research
The research was commissioned by CHILI publish and carried out by Sapio Research, an expert in technology and B2B market research, across four key markets: the UK, the US, France and Germany, with 100 respondents from each country (N=400).
The survey targeted two main audiences: 198 graphic decision makers from retail companies, and 202 respondents from marketing and advertising agencies responsible for graphic production. The data was collected through an online survey in July 2024, using targeted invitations.
Methodology
We collaborated with Sapio to create a structured online survey to gather insights from 400 respondents. Our goal from this survey was to understand the key challenges and trends affecting graphic production teams in the retail and marketing sectors.
All respondents were selected based on their roles in either agencies or retail companies, ensuring relevance to the study’s objectives. The survey was designed to cover common aspects of design work such as workload management, the impact of AI, and the ever-evolving demands placed on graphic production teams. All the data collected was analysed to identify significant trends and challenges faced by the sector as a whole.
Demographic data
The study’s respondents were primarily from large retail companies and marketing agencies.
The survey targeted two main audiences: 198 graphic decision makers from retail companies, and 202 respondents from marketing and advertising agencies responsible for graphic production. The data was collected through an online survey in July 2024, using targeted invitations.
The employment status among respondents varied, with 78% in full-time employment, 14% were either self-employed or owned their own business, while 9% were part time. This data underscores the diversity and relevance of the sample to the study’s objectives, reflecting a diverse range of seniority, opinion and responsibility within the graphic production cycle.