Sitecore, a global leader in digital experience management (DXP), and CHILI publish work together to transform how brands manage and produce personalized content across multiple channels by combining Sitecore’s market-leading Content Hub with CHILI GraFx.
Sitecore’s partnership with CHILI publish enables powerful custom integrations that bring creative automation to digital asset management. Sitecore's Content Hub now integrates with CHILI GraFx via the Sitecore Content Hub Connector. This rapid integration method enables teams to access, manage, and use brand-approved assets to produce high-quality visuals at any scale while ensuring brand consistency.
Key benefits of the integration include:
Together, Sitecore and CHILI publish elevate creative capabilities for brands, and transform how they manage and produce content.
The Sitecore and CHILI GraFx partnership delivers substantial advantages for customers:
These benefits enable marketers to simplify operations, maximize creativity, and drive on-brand impactful customer experiences.
CHILI publish bring an approach that demonstrates what a partnership should look like!
Manuel Rodriguez
Senior Customer Success Manager - Sitecore
The Sitecore Content Hub Connector for CHILI GraFx leverages CHILI GraFx’s Connector Framework to create a perfect integration between Sitecore Content Hub and GraFx Studio. This Connector enables teams to access, manage, and use brand-approved assets directly within CHILI GraFx, simplifying workflows and enhancing creative production.
The Connector ensures metadata preservation and respects user permissions, maintaining brand consistency and compliance across all creative outputs.
For advanced use cases, both Sitecore Content Hub and CHILI GraFx offer robust APIs, enabling deeper, tailored integrations. These APIs unlock extensive possibilities for brands to scale and automate their creative and marketing workflows, from creating dynamic templates to customizing asset governance rules, ensuring the solution adapts to evolving needs.
Sitecore and CHILI publish are committed to ongoing collaboration and innovation, aiming to redefine how brands manage and produce content at scale. Our focus is on enhancing the integration of Sitecore Content Hub and CHILI GraFx to empower teams with greater creative efficiency, automation of personalized content creation, and seamless workflows for teams. This partnership drives a shared vision of delivering exceptional content experiences and measurable business growth for our customers.
The CHILI GraFx Connector for Sitecore Content Hub is all about efficiency and creative freedom. Teams can now access their latest approved assets instantly – no more manual filtering and no more outdated files. It’s a perfect bridge between content management and creative production.
Branko Trifunovic
Product Manager at CHILI publish - CHILI publish
Partnering with CHILI publish means you gain a dedicated ally in promoting your company’s success. The Sitecore and CHILI publish collaboration has already delivered outstanding results, empowering brands to scale their creative production while ensuring consistency. Here are some success stories showcasing the impact of our business and technical partnership.
Content Matters: Supercharging DAM with Creative Automation
Enterprise marketing has become an extreme sport, and agility is the cost-of-entry. Roger Connolly, CPO at Sitecore, showed strategies for thriving in a hyper-saturated brand landscape at CHILI publish's CREATE 2023 event.
Sitecore Content Hub and GraFx Studio Connected!
See the GraFx Studio Connector for Sitecore bring the two platforms together for seamless collaboration.
Our partnership with Sitecore is built on a shared vision: streamlining content workflows and maximizing creative impact. By integrating CHILI GraFx with Sitecore Content Hub, we’re empowering brands to scale smarter, faster, and with complete confidence in their creative output.
Branko Trifunovic
Product Manager at CHILI publish - CHILI publish
We serviced 2027 stores and sent out 4,536,519 mailings, reaching over 4 million households. Every single mailer was uniquely tailored to each household. While this might seem like a production nightmare, it wasn't.
I think localization is a great use case, enabling your regional teams to grab their Smart Templates and then use the same images and data, translating it into the correct language. You can then efficiently distribute all of that content. It's an amazing use case, in my opinion.
Sitecore is a global leader in digital experience platforms, empowering brands to create, manage, and optimize personalized customer experiences. By uniting content, commerce, and data, Sitecore delivers a seamless platform trusted by leading companies worldwide to engage their audiences and build lasting relationships.