Brand Management with GraFx publisher improves brand consistency, compliance, and adoption

Brand portals are essential for organizations that need to organize, manage, and share approved graphics, marketing material, and other collateral from a centralized repository, however their value can be far greater. By integrating the GraFx publisher document editor into a brand portal, users will also be able to customize these brand assets before downloading the files.

Static files get converted into customizable templates – we call them Smart Templates. Why? Because they blend the original artwork with design decisions, document intelligence, brand guidelines, and automation into a flexible template that anyone can work with. And, since templates are pre-approved, no additional approval cycles are required – now that’s smart!

By centralizing and regulating the creation of brand assets, you can ensure that every document meets even the strictest of brand guidelines, especially critical for regulated industries. And because it’s a template-based workflow, you’ll have the confidence to let staff, agencies, and partners freely customize what they need within the constraints you’ve set.

Brand portals can become cluttered with numerous design variations created in different sizes for print and digital channels. Not only is it time-consuming and inefficient to manually create these design adaptations, but it makes it challenging to find what you need quickly. Using GraFx publisher, a single Smart Templates produces output for print and digital at any size.