Question 1

What is Brand Enablement?

Accepted Answer

The SDK for GraFx Studio is a set of development tools designed to facilitate the integration of GraFx Studio into your own applications and solutions. It provides libraries, code samples, and documentation that enable developers to integrate and customize the capabilities of GraFx Studio, ensuring a seamless experience within their own solutions. Essentially, the SDK makes it easier for developers to harness the full potential of CHILI GraFx’s creative automation within their own digital environments.

Question 2

Can CHILI GraFx work with multiple brands?

Accepted Answer

Yes. CHILI GraFx is a complete creative automation platform. It puts no constraints on what you create for streamlined and automated output. In fact, CHILI GraFx even provides dedicated tools for helping you keep your projects on-brand, including GraFx StyleKits (save fonts, colors, and paragraph and character styles in reusable groups), GraFx Fonts (centralize and simplify licensed font usage), and GraFx Media (store and manage digital media assets).

Question 3

Can global teams work in CHILI GraFx?

Accepted Answer

Yes. It’s at the very heart of what we do. CHILI GraFx is built to break creative siloes and bring all the players in your creative production processes together in one place. As a SaaS platform with SSO and powerful user management tools, you can enable and manage permissions for team members across the globe.

Question 4

Who uses CHILI GraFx?

Accepted Answer

The CHILI GraFx platform serves businesses across the globe in the Brand, Agency, and Retail spaces. Frequent use cases include Multichannel Graphics Production, Social Media Visuals, Brand Enablement, e-Commerce Graphics, Web to Print Automation, and Variable Data Publishing (VDP). Our customers include many well known brands like Airbus, Mars, Electrolux, Coca-Cola, American Cancer Society, Papirify, HH Global, Dot.It, ARiSTiD, and many others.

Question 5

What is Creative Automation?

Accepted Answer

Creative automation is technology that enables brands and agencies to create at scale. By boosting the graphic production of multichannel print, digital, and animated output variants, unprecedented scalability in brand communications is made possible.  CHILI GraFx creative automation enables plug-and-play connections with data and media sources into design Smart Templates. This saves time and boosts graphic production. You can create a limitless number of diverse, personalized graphics based on your exact campaign requirements. Moreover, output can be created through headless production or a self-serve portal.  Key benefits of creative automation include:  For design and production teams, creative automation can dramatically amplify their output, shedding repetitive tasks and unlocking creative potential. Creative automation boosts brand enablement, offering the capability to efficiently fine-tune content at scale for diverse audiences, be it local or global, and across all mediums. Maintaining brand integrity by ensuring that content aligns flawlessly with brand guidelines, guaranteeing quality and consistency. The ability to integrate with existing marketing infrastructure and data sources, and provide headless production of an almost infinite number of design and content variants. Creative automation increases the value of data by enabling the automated creation at scale of personalized and localized, on-brand assets for any channel, be it print, digital, or motion graphics.

Brand Enablement At Scale

Enable non-designers to self-serve design assets

Explore brand enablement at scale…

User Empowerment

Creative Power to the People

Brand Consistency

Local Flavor, Global Brand

Efficient Campaigns

Faster than a Speeding Brief

Cloud Security

Secure with a Head in the Cloud

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