The agency landscape is evolving rapidly, and the stakes have never been higher than in 2025. Are you ready?
What's it like out there for agencies right now? Intense. The pressure to deliver more personalized content, faster, at greater scale is through the roof. At CHILI publish, we've been deep-diving into these realities, working closely with top agencies and their clients. We’ve also been tracking the impact of tighter budgets, resource constraints, and the ever-evolving tech landscape.
Our recent Brandwidth 2025 research, surveying over 200 marketing and advertising agencies globally, underscores this. We're seeing that:
Consumer demands are driving increased workloads for graphic production teams (47% are feeling the squeeze)
Agencies are grappling with resource management and time constraints (time constraints are the biggest challenge for 51% of agencies).
This is resulting in delayed product launches (experienced by 56% of agencies) and even branding inconsistencies (a concern for 35%).
The bottom line? The traditional agency model is being reshaped, and agencies need to adapt to stay competitive.
We've created a new Guide for Production Agencies in 2025 packed with actionable insights, practical strategies, and real-world examples to help you get ahead.
Here's the quick take:
This is your guide to navigating the agency landscape of 2025 and beyond.
Read our new Guide for Production Agencies in 2025 today where you can read through all our findings and download a concise white paper with all the key takeaways in it. Let's make sure you're ready for what's next!
Forward thinking agencies are evolving to meet the moment – and at CHILI publish we're here to help you do just that.
Interested in diving even deeper into the state of marketing in 2025? Then read our full Brandwidth 2025 Report.
This article is only available in English
Brandwidth
Kevin Goeminne
10 avr. 2025
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