CARREFOUR, recognized as a behemoth in the global retail sector owning 1,200 stores, was at a crossroads. With a strong presence in the international market and a reputation for quality and customer satisfaction, the challenge was to transition from a traditional retail model to a futuristic, digitally-powered ecosystem. The goal was to not just keep pace but to set new standards in delivering personalized shopping experiences across multiple channels. Managing and efficiently delivering promotional content at scale, while ensuring it resonated with the individual preferences of millions of customers, was an ambitious task. The company needed to navigate through the complexities of data management, content customization, and the integration of new media platforms without compromising on brand integrity and customer trust.
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Drive brand consistency and creative productivity for 30 brands in food, health & well-being, non-food, and energy – that’s the objective Kathleen Bauwens and her in-house agency team set at Belgian retail giant Colruyt Group. An ambitious change program ensued to help the organization to deliver by adopting state-of-the art technology and a new, unified way of working. At the heart of this solution lies an omnichannel content hub designed to streamline the creation process, foster collaboration, and promote a simplified approach to content creation, ensuring uniformity and efficiency across all channels.
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Technology has revolutionized creative processes and MarTech integration. While AI offers potential for automation, the reality is nuanced. This white paper by Theresa Regli, Global DAM Expert, explores automating parts of the creative process, enhancing scalability and accelerating time to market for a richer multichannel brand experience.
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In the bustling digital marketplace, brand enablement refers to the strategic execution of a brand identity through the creation, output, and distribution of branded materials. The current market demands brand enablement at an unprecedented and problematic scale. Both vast amounts of data and the needs of expansive global marketing channels (digital and print) drive today’s requirements. In this arena, traditional methods of graphical production cannot produce the sheer volume of on-brand, targeted materials required. Read this white paper to learn how Creative Automation empowers businesses to minimize operational costs and shorten time-to-market of brand initiatives.
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Localization has emerged as a major driver for retail success. Shoppers no longer tolerate being targeted with content that isn’t adapted to their local context. Instead, they expect a localized and seamless experience both online and in-store. Learn how INTERMARCHÉ, a major player in the French retail sector, adopted creative automation to transform and generate promotions at scale across their vast network of stores.
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Changes in the retail landscape are shifting the way agencies and retailers work together to create and deliver personalized content at hyper-speed. The MarTech stack is now becoming the power play that determines who manages services. Retailers are becoming agencies, agencies are becoming tech service providers and even printers are becoming agencies! Learn how your agency can prepare for the future.
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You can’t meet the increasing demands on retail marketing to scale, hyper-target with localization and personalization, and unlock omnichannel experiences by simply hiring more people. This paper takes a deep dive into how Creative Automation can be the answer to retail marketing’s needs.
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