A robust, integrable, and easily customizable editor for your design platform

Smart Templates blend design decisions, document intelligence, brand guidelines, and automation into a flexible, easy to customize template. Imagine being able to give everyone self-service access to customizable designs with complete confidence.

Fixed layouts are fine for many templates but sometimes you need more flexible layouts that can intelligently adapt – think dozens of ads, each with unique size requirements. Using Dynamic Layouts, a single Smart Template can accommodate any content variation in any size for any channel.

Imagery can be shared across multiple templates and used in different layouts. So how do you ensure they always fit appropriately within the design? Smart Crop, that’s how. This feature lets you pinpoint an image’s focus and specify where that should fall within each template. Now that’s Smart!

Property Formulas are part of the magic that make Dynamic Layouts possible, but they can also be used any time you want to create responsive designs. Using simple Excel-like formulas, any frame’s size, position, and rotation can be dynamically calculated – you can even use variables within the formulas too!

Our API-first approach means every aspect of GraFx publisher can be controlled using our REST APIs, making it possible to easily integrate with your web portal or e-commerce platform of choice. Using versioned REST APIs ensures stability and reliability for your frontend application.

Import designs directly into GraFx publisher using our Adobe Plugins. Then, convert them into Smart Templates by adding variables and document logic. This allows you to benefit from GraFx publisher's advanced features with designs imported right from the tools you're already familiar with.