The CHILI GraFx Connector Framework enables partners to build Connectors between their technologies and our creative automation platform, CHILI GraFx. Each new Connector – whether it’s for a DAM, a PIM, or any other database or system within the content supply chain – increases the value of your offering and boosts ROI from your investment in the CHILI GraFx platform.
With this release, CHILI GraFx puts itself truly on the map as THE CREATIVE AUTOMATION PLATFORM ready to overcome many of the most significant obstacles in the creative production process.
The new custom Acquia DAM Connector for CHILI GraFx delivers plug-and-play connectivity with Acquia DAM, providing a host of benefits including:
- Increased asset usage rates – get more from your DAM investment
- Creation of on-brand assets based on existing assets in your DAM
- Single source of truth for media assets in your creative flow
- Automatic linking and use of metadata from assets stored in the DAM
- Digital rights respected for accessing assets
As Deanna Ballew, Senior Vice President, DXP & AI at Acquia puts it:
“By using a DAM and hooking it up to Creative Automation, you give yourself peace of mind. Only the content that you have the rights to use in a specific graphic production process will be available to you, so you don't have to worry about selecting the wrong ones anymore.”
Updated in this release:
- Open-source Connector Framework released
- Easily connect to use assets from DAM, PIM, or other systems
- Pull data from any external source into CHILI GraFx while respecting external tool rights and metadata governance
- Media Connectors can integrate with DAMs or any other system that deliver media (e.g. Google Maps)
- Media Connectors can retrieve asset metadata applied in external tools (e.g. language, quantities, prices, etc.)
- Acquia DAM Connector for CHILI GraFx is the first of many. Kadanza, Sitecore and others are in the process of developing Connectors using the framework
- Future Data Connectors will make it possible to hyper-customize/personalize campaigns using other data systems including PIMs, CRMs, and more.
Read about our Connector Framework or find out why Deanna Ballew, Senior Vice President, DXP & AI at Acquia, describes CHILI GraFx and Acquia DAM's relationship as “like peanut butter and jelly”.