CARREFOUR Boosts Multichannel Graphics Production with CHILI GraFx and ARISTID Retail Technology

CARREFOUR, recognized as a behemoth in the global retail sector owning 1,200 stores, was at a crossroads. With a strong presence in the international market and a reputation for quality and customer satisfaction, the challenge was to transition from a traditional retail model to a futuristic, digitally-powered ecosystem. The goal was to not just keep pace but to set new standards in delivering personalized shopping experiences across multiple channels. Managing and efficiently delivering promotional content at scale, while ensuring it resonated with the individual preferences of millions of customers, was an ambitious task. The company needed to navigate through the complexities of data management, content customization, and the integration of new media platforms without compromising on brand integrity and customer trust.