Tales of Transformation: Enhancing our Partner Ecosystem with Relatial

The Challenge: Enterprises operating across multiple regions

Relatial customers – often large enterprises operating across multiple regions – faced several key challenges in their graphic production workflows:

• Complexity of content creation: Coordinating diverse teams, adhering to brand guidelines, and managing multiple versions of assets created bottlenecks and inefficiencies.
• Scalability limitations: As content demands grew, traditional ways of working struggled to scale to meet the volume and variety of required materials.
• A need for standardized solutions: Standardization was missing that could be applied across different projects and departments to ensure consistency and reduce custom, manual work.
• Data integration: Leveraging customer data for personalization often required complex technical setups, hindering efficient content creation.

The Solution: Integrating CHILI GraFx with the Relatial platform

Integration of CHILI GraFx with the Relatial platform now delivers a powerful solution for large businesses struggling with scalable graphic production. By combining Relatial's expertise in custom solutions with CHILI GraFx's advanced creative automation capabilities, Relatial clients today can overcome complex content graphic production challenges.

Benefits of Relatial's enchanced offering include:

• Meeting Unique Production Needs: Relatial creates bespoke solutions that address specific marketing and sales graphic production pain points and business goals.
• Scalability for Growth: Using a flexible architecture, Relatial can effortlessly scale graphic output to meet increasing content demands.
• Standardized Innovation: A "connecting things together" approach delivers rapid combinations of existing technologies – including CHILI GraFx – in innovative ways, while ensuring consistency and efficiency.
• Data-Driven Personalization: By leveraging data integration, businesses can deliver personalized content at scale, driving targeted campaigns and enhancing customer engagement.

Today, Relatial is able to offer a strategic approach to content creation that prioritizes efficiency, scalability, and long-term collaboration among stakeholders using the platform.

The Impact: Empowered Global Marketing through Creative Automation

Today, Relatial's customers across the globe see significant enhancements to their graphic production processes thanks to the Relatial platform with CHILI GraFx at core.

Customer Study: Trumpf

Trumpf, a global B2B manufacturing leader, faced challenges maintaining brand consistency and adapting marketing materials across diverse regions. By integrating CHILI GraFx into their marketing operations through Relatial's platform, Trumpf empowered local subsidiaries to create and adapt materials quickly while adhering to brand guidelines.

The intuitive, self-service capabilities of CHILI GraFx significantly reduced the reliance on headquarters for every minor change, resulting in faster time-to-market and increased agility. Automation of repetitive tasks and streamlined workflows further improved efficiency and cost-effectiveness, allowing marketing teams to focus on strategic initiatives and deliver personalized content at scale. The platform's built-in brand guidelines and templates also ensured consistent branding across all materials, strengthening Trumpf's overall brand image.

Customer Study: Peri

Peri, a world-renowned provider of formwork and scaffolding technology, faced the challenge of maintaining brand consistency across 65 subsidiaries worldwide. Implementing a Relatial solution with integrated CHILI GraFx enabled them to streamline their marketing processes and empower local teams to create their own materials while adhering to brand standards.

This resulted in significant improvements in efficiency and productivity, eliminating manual processes and reducing time-to-market. The ability to personalize marketing materials at scale enhanced customer engagement, while automation and reduced reliance on external agencies led to substantial cost savings. By centralizing creative assets and providing templates and guidelines, Peri successfully maintained a unified brand identity across all its markets.

Results and Benefits

The collaboration between Relatial and CHILI publish yields significant benefits for Realtial's enterprise customers across the globe.

Fuel Your Business Growth with CHILI GraFx

The Relatial and CHILI publish partnership showcases the transformative potential of integrating complementary technologies to solve modern marketing challenges. By incorporating CHILI GraFx into their platform, Relatial can offer enhanced efficiency, brand consistency, and personalized graphic production at scale, ultimately creating new revenue streams and solidifying their position as a comprehensive marketing solutions provider.

Independent Software Vendors - CHILI GraFx is the creative automation platform that you can integrate to enhance your software solutions. It provides robust, automated graphic production capabilities that unlock new revenue opportunities. CHILI publish is your ideal partner to grow with, and our flexible platform, with its extensive API, Connector Framework, and plugins for industry-standard design tools, will empower your platform to propel your business forward.