Tales of Transformation: Enhancing our Partner Ecosystem with Acquia

The Challenge: Improving Efficiency in DAM + Creative Automation workflows

Acquia's enterprise customers face mounting pressure to produce high volumes of personalized content for various channels from their Acquia DAMs. This demand can strain resources, lead to inconsistencies in branding and messaging, and amplify incorrect asset usage if not managed effectively.

Acquia wanted to enhance their DAM offering by streamlining the graphic production process for their customers, while ensuring brand compliance, and maximizing the value of their DAM investment. They needed a solution that could bridge the gap between asset management and scalable graphic production, empowering their customers to create on-brand, personalized content with ease.

The Solution: A Pioneering Connection Between Platforms

To meet this need, Acquia partnered with CHILI publish to create a groundbreaking solution: Leveraging CHILI GraFx's brand new Connector Framework, they developed the first-ever Connector for their Acquia DAM in May 2024.

And the result? The Acquia DAM Connector for CHILI GraFx now enables Acquia DAM users to seamlessly access brand-approved assets directly within GraFx Studio. This eliminates the need for manual asset transfers between platforms. And by preserving metadata and respecting user permissions, the connector also helps ensure brand consistency and adherence to DAM policies.

Combining Acquia DAM's robust asset management with CHILI GraFx's advanced creative automation was made simple by leveraging the CHILI GraFx Connector Framework and Acquia DAM's API. The resulting solution now delivers plug-and-play connectivity, empowering anyone to effortlessly connect CHILI GraFx with Acquia DAM, and unlock the full potential of their digital assets.

The Impact: Accelerated Production and Elevated User Experiences

The Acquia DAM Connector for CHILI GraFx transforms how Acquia's customers approach graphic production, leading to gains in efficiency, brand consistency, and overall productivity.

Acquia DAM customers now experience substantial improvements in how their teams work between their DAM and CHILI GraFx.

Compliance with asset permissions and user rights is improved, ensuring that only the appropriate personnel are accessing specific assets. The streamlined workflows result in faster project turnaround times and enhanced collaboration across teams.

As a bonus, Acquia also anticipate a boost in creativity, as teams now focus more on content creation rather than asset management logistics.

Next Steps: Further Connections to Boost Creative Automation

The Acquia DAM Connector for CHILI GraFx is the first step in a broader collaboration between Acquia and CHILI publish. Future plans include integrating Acquia's Product Information Management (PIM) system with CHILI GraFx, again using the rapid development possibilities of the Connector Framework. The outcome will be to enhance further both platform's abilities to automate and personalize content creation.

Expand Your Software's Capabilities with CHILI GraFx

The Acquia and CHILI publish partnership demonstrates the transformative potential of making creative automation easily available to Independent Software Vendors. By connecting CHILI GraFx to their software solutions, businesses can offer their clients a comprehensive, end-to-end solution that empowers them to create high-quality, on-brand graphics at scale using well managed assets.

Independent Software Vendors - CHILI GraFx is the creative automation platform that you can integrate to enhance your software solutions. It provides robust, automated graphic production capabilities that unlock new revenue opportunities. CHILI publish is your ideal partner to grow with, and our flexible platform, with its extensive API, Connector Framework, and plugins for industry-standard design tools, will empower your platform to propel your business forward.