Tales of Transformation: Enhancing our Partner Ecosystem with Acquia
Acquia, a leading digital experience platform provider (DXP), offers Acquia DAM as part of its comprehensive toolkit. Recognizing the growing demand for streamlined asset transformation, Acquia partnered with CHILI publish to develop the Acquia DAM Connector for CHILI GraFx. This integration empowers users to effortlessly create on-brand, high-quality graphics at scale directly from Acquia DAM, while strengthening the CHILI publish partner network with a seamless, comprehensive solution.
The Challenge: Improving Efficiency in DAM + Creative Automation workflows
Acquia's enterprise customers face mounting pressure to produce high volumes of personalized content for various channels from their Acquia DAMs. This demand can strain resources, lead to inconsistencies in branding and messaging, and amplify incorrect asset usage if not managed effectively.
Acquia wanted to enhance their DAM offering by streamlining the graphic production process for their customers, while ensuring brand compliance, and maximizing the value of their DAM investment. They needed a solution that could bridge the gap between asset management and scalable graphic production, empowering their customers to create on-brand, personalized content with ease.
Everyone that needs to access digital assets should be able to get to them while staying in their preferred tool…
Deanna Ballew
Senior Vice President, DXP & AI
@ Acquia
The Solution: A Pioneering Connection Between Platforms
To meet this need, Acquia partnered with CHILI publish to create a groundbreaking solution: Leveraging CHILI GraFx's brand new Connector Framework, they developed the first-ever Connector for their Acquia DAM in May 2024.
And the result? The Acquia DAM Connector for CHILI GraFx now enables Acquia DAM users to seamlessly access brand-approved assets directly within GraFx Studio. This eliminates the need for manual asset transfers between platforms. And by preserving metadata and respecting user permissions, the connector also helps ensure brand consistency and adherence to DAM policies.
Combining Acquia DAM's robust asset management with CHILI GraFx's advanced creative automation was made simple by leveraging the CHILI GraFx Connector Framework and Acquia DAM's API. The resulting solution now delivers plug-and-play connectivity, empowering anyone to effortlessly connect CHILI GraFx with Acquia DAM, and unlock the full potential of their digital assets.
The integration of Acquia DAM and CHILI GraFx is like peanut butter and jelly– they go well together, a perfect match.
Deanna Ballew
Senior Vice President, DXP & AI
@ Acquia
The Impact: Accelerated Production and Elevated User Experiences
The Acquia DAM Connector for CHILI GraFx transforms how Acquia's customers approach graphic production, leading to gains in efficiency, brand consistency, and overall productivity.
Acquia DAM customers now experience substantial improvements in how their teams work between their DAM and CHILI GraFx.
Increased Efficiency
Eliminates the Need for Manual Asset Searches
The Acquia DAM Connector for CHILI GraFx eliminates the need for manual asset searches and file transfers for users creating in GraFx Studio. This significantly speeds up content creation.
Enhanced Brand Consistency
All graphics adhere to brand guidelines
Metadata preservation and easy access to approved-only assets now ensures that all graphics adhere to brand guidelines and user rights.
Improved DAM Utilization
Integration encourages greater use of the DAM
The easy-to-use integration encourages greater use of the DAM system, maximizing its value for customers.
Scalable and Personalized Content
Enables production of personalized content
The combined power of Acquia DAM and CHILI GraFx enables the production of personalized, localized content at scale, catering to diverse audiences and channels.
Compliance with asset permissions and user rights is improved, ensuring that only the appropriate personnel are accessing specific assets. The streamlined workflows result in faster project turnaround times and enhanced collaboration across teams.
As a bonus, Acquia also anticipate a boost in creativity, as teams now focus more on content creation rather than asset management logistics.
Metadata enriches assets, making automation more effective. For example, localized content can be generated quickly, ensuring brand consistency across different regions.
Deanna Ballew
Senior Vice President, DXP & AI
@ Acquia
Next Steps: Further Connections to Boost Creative Automation
The Acquia DAM Connector for CHILI GraFx is the first step in a broader collaboration between Acquia and CHILI publish. Future plans include integrating Acquia's Product Information Management (PIM) system with CHILI GraFx, again using the rapid development possibilities of the Connector Framework. The outcome will be to enhance further both platform's abilities to automate and personalize content creation.
Designers need to make sure they are pulling the right variation of a file that they need of each image… for print, for social media, etc. With the Acquia DAM Connector, they get the correct file automatically. Your designers don’t even need to think about it.
Deanna Ballew
Senior Vice President, DXP & AI
@ Acquia
Expand Your Software's Capabilities with CHILI GraFx
The Acquia and CHILI publish partnership demonstrates the transformative potential of making creative automation easily available to Independent Software Vendors. By connecting CHILI GraFx to their software solutions, businesses can offer their clients a comprehensive, end-to-end solution that empowers them to create high-quality, on-brand graphics at scale using well managed assets.
Independent Software Vendors - CHILI GraFx is the creative automation platform that you can integrate to enhance your software solutions. It provides robust, automated graphic production capabilities that unlock new revenue opportunities. CHILI publish is your ideal partner to grow with, and our flexible platform, with its extensive API, Connector Framework, and plugins for industry-standard design tools, will empower your platform to propel your business forward.
This article is only available in English
Unternehmen
Kees Henniphof
4. Juli 2024
