Cloudinary + CHILI publish Partnership

Visuals are the lifeblood of modern marketing. They capture attention, tell stories, and forge emotional connections. But with ever-growing content demands, managing those assets and making them easily accessible and usable across every platform… that's a hurdle many brands struggle to clear.

And that’s right where the right partnerships make all the difference. Today, we’re excited to announce Cloudinary as a new Technology partner for CHILI publish.

Creating Visual Variants in a Time-Crunched World

Cloudinary gets it. Their recent DAM survey revealed what we all suspect: 48% of brands are drowning in the sheer number of visual variations they need. And 36% pointed to bandwidth and performance issues – two factors that hinder the seamless delivery of rich, engaging visuals across channels.

Our own CHILI publish Brandwidth Report backs up these findings. A whopping 84% of brands admit that content creation delays are messing with product launches – and their bottom line.

The Culprit? Creative bottlenecks. We're asking our teams to manage and produce a huge amount with less, and it's just not sustainable.

CHILI publish & Cloudinary: A Match Made in Visual Heaven

We're thrilled to welcome Cloudinary as our newest Tech Partner! This tech handshake will bring Cloudinary’s robust DAM platform into a powerful relationship with the creative automation powers of CHILI GraFx.

Together, we’ll be able to address some of the biggest challenges highlighted in both Cloudinary’s research and our own:

• Enhancing Performance: With Cloudinary’s ability to optimize and deliver media at lightning speed, combined with CHILI GraFx’s automation in creating tailored content variants, brands can overcome performance hurdles and deliver content at scale without compromising quality.

• Saving Time: By automating tasks like AI-powered editing, teams can reduce the time spent on manual adjustments, enabling faster turnaround times for campaigns.

Why This Matters: The Power of Automation & AI

Automation and AI are becoming lifelines for overburdened creative teams. Both Cloudinary’s survey and our Brandwidth Report emphasize the pivotal role that AI and automation now play in overcoming the challenges of content creation.

Cloudinary's survey found that 54% of DAM users crave AI-powered editing, and 47% want to automate personalization as soon as possible. This aligns perfectly with our Brandwidth Report, where 96% see automation as the key to taming the content beast.

At CHILI publish, we recognize this need and are dedicated to helping brands Create at Scale. Our solutions focus on streamlining the creation of variants for multichannel campaigns, allowing creative teams to do more with less.

By partnering with Cloudinary, we’re bringing even more robust automation capabilities into the fold, empowering teams to deliver ever more dynamic, visually rich content – without bottlenecks.

What This Partnership Means for the Future of Creative Production

Imagine a world where your team spends less time resizing images or manually creating countless content variants for different platforms and devices. Instead, with the power of AI and automation, they can deliver tailored content experiences – optimized for each channel – without extra workload.

The collaboration between Cloudinary and CHILI publish promises to transform how brands create, manage and deliver their visual assets. By focusing on automation and AI-driven efficiency, we’re enabling brands to meet the demands of modern marketing – where consumers expect personalized, timely content across multiple channels.

Here’s what we can all look forward to:

• Optimized Performance: High-quality visuals shouldn’t come at the cost of speed. With Cloudinary’s media optimization and delivery capabilities, brands can ensure that every asset loads quickly and beautifully, even when adapting content to different formats and devices.

• Complexities Automated: With AI-powered asset editing and modification, the tools can handle everything from resizing and reformatting to more sophisticated edits. This means creative teams can focus on strategy and design, rather than repetitive tasks.

• Personalization at Any Scale: Delivering personalized experiences across multiple channels is no longer a daunting challenge. Cloudinary and CHILI GraFx make it possible to adapt assets for different markets, platforms, and devices automatically, ensuring each version is perfectly tailored to its audience.

CHILI GraFx - State of Platform

The Cloudinary & CHILI publish partnership will enable brands to scale their content operations – empowering them to efficiently deliver the right message, to the right audience, at the right time.

Ready to ditch the content chaos and boost your creative campaigns?
Take CHILI GraFx for a spin today in a full-featured CHILI GraFx Discovery environment.

Get ready to experience the future of AI-driven, automated graphic production at scale!