Online inline editing - GraFx Publisher added the perfect seasoning to an appetizing dish at HH Global

When you offer clients a comprehensive technology management system filled to the brim with digital assets, you can’t have free-formed based entries wreaking havoc and inconsistency hazards in your print material. Andy Russell, Technical Services Manager, decided to streamline the creation of print material.

The struggle – future-proofing the HHub for VDP editing

HH Global needed a built-in variable data solution to streamline campaigns that could keep up with the rapid instream of original designs asking to be repurposed the omnichannel way.

This is a fast-moving market and we both have mutual benefit at heart. The CHILI publish team is always readily available on short notice to tackle issues, discuss ideas and join us on a quest for the next big thing.

Andy Russel

@ HH Global

The solution – one inline online document editing solution

As a pioneer, HH Global did not want to lag and turned to the graphics industry to source a solution. Workflowz, a leading industry provider of software solutions for the creative industry, recommended they consider GraFx Publisher that is readily available in an open API to secure smooth integration. A quick installation and dry-run convinced HH Global this was both the engine and back-end needed for the HHub. Not only did it comply with the HH Global security audits, it also lives up to the ease-of-use standard HH Global provides for all clients. The fact that it came with a perpetual license, assured HH Global that both solutions would evolve simultaneously, which was a prerequisite for the growth path HH Global had envisioned.

The benefits – from cumbersome to intuitive impeccability

According to Andy Russell, Technical Services Manager, “This installation took us back to the print essentials. In the middle of the digital crossover, we needed the driver for our print campaigns to keep pace. GraFx Publisher, part of the CHILI GraFx creative automation platform, enabled us to develop more VDP projects than ever before. To have VDP without resorting to huge traditional agency fees - our customers jumped on board at the first go.”

GraFx Publisher allows users to create new marketing material based on Smart Templates that contain both restricted and adjustable content. It's very user-friendly and delivers impeccable results.

HH Global appreciates the flexibility of both the solution and the company behind it: “This is a fast-moving market and we both have mutual benefit at heart. The CHILI publish team is always readily available on short notice to tackle issues, discuss ideas and join us on a quest for the next big thing.”

Company profile

HH Global has been the leading procurement partner in the outsourcing industry for over 25 years offering tailored solutions for the outsourced procurement of all types of printed marketing materials, premiums, packaging, and creative production services, that drive down cost, speed time to market, improve quality, and increase sustainability. Today, this innovation-focused and client-driven company is the leading global marketing execution powerhouse, serving a heterogeneous influential brand base in over 43 countries. In most countries and regions, they are considered the pioneers of global print management.