Impressing Impress Spiegel - the CHILI publish overhaul

CHILI GraFx proves to be perfect match for B2B and B2C web2print portals.

The struggle - real

Impress Spiegel offers customers print via automated web2print solutions. To that end, they provide their B2C end users with a simple and easy-to-use web-to-print portal, the “PrintDirect.ch” open shop. B2B Business customers have access to a closed shop with individual additional functions through the “boost.ch” portal. The solution stems on a long history of trial and error. The company had to deal with a half finished editing solution, expensive licenses, insolvent manufacturers and empty sales promises. Customers started complaining, results failed, the company almost faced the edge of ruin.

It was always clear to us: the future is digital, collaborative, and automated. We just had to find the missing link to smoothly progress from our existing technology into the innovative novelties.

Reto Spiegel

Impress Spiegel

The solution - simple

As in most cases, shared pain is half the pain. The company partner, A&F Computersysteme AG, listened to their issues and recommended CHILI GraFx, an online editing tool that can be easily integrated into an existing web portal. Reto Spiegel, CEO of Impress Spiegel AG, raves about the simplicity of the solution to their problem: “Implementing CHILI GraFx made it possible to keep our existing store while improving our web2print solution. The editor in the CHILI GraFx platform is merely the online editor, without its own web2print shop. This was exactly the kind of editability we were looking for. All it took was a mere two days to integrate CHILI GraFx in our portals.”

The benefits - impressive

CHILI GraFx is an open solution that integrates perfectly with other technologies. Existing portals can be both updated and optimized, thus allowing for new applications, so creativity can truly be unleashed on the customer’s side. Nifty possibilities like the tailoring toolbox definition in the web editor for individual customers, the 3D visualization and the template creation constitute powerful benefits that allow users to futureproof their operations. Mr. Spiegel explains:
“It was always clear to us: the future is digital, collaborative, and automated. We just had to find the missing link to smoothly progress from our existing technology into the innovative novelties. Thanks to our partner A&F and the CHILI GraFx platform implementation, we’re up to speed with a solution that evolves as our B2B and B2C customer needs and future requirements do. We no longer catch up, we’re a frontrunner now.”

Company profile

Impress Spiegel started off as a family owned company 40 years ago, and gradually evolved from village printer with traditional lettersetting to an integrated communication company offering web-to-print services. Media automation and web-to-print solutions got added to the portfolio in 2003. In 2010, the company split up its activities in 2 departments: Impress media and print, headed by Andreas Spiegel, focusing on the production of traditional printing products. MOSAIQ, headed by Reto Spiegel, focuses on communication and marketing solutions.