Colruyt Group Transforms Marketing Operations for 30 Brands

Kathleen Bauwens, Business Application Manager at Colruyt Group, shows us the strategic shift to a new service model, revolutionizing creative processes and enhancing efficiency for a vast retail network.

‘Leading from the front, rising from the ranks’ - this is how we adopt a completely new way of working - the new normal for Colruyt Group.

Kathleen Bauwens

Colruyt Group

Colruyt Group’s journey is a testament to the power of strategic vision and innovation in reshaping the future of retail marketing.

Company profile

Founded in 1928, Colruyt Group is a family business which, over three generations, has grown into a retail group with 774 owned stores, more than 33,000 co-workers, and a diverse portfolio of food and non-food formulas in Belgium, France and Luxembourg. Consumers can go to one of the more than 40 Colruyt Group store formulas, web shops or services at every stage of their lives. Every brand has its own identity, but our underlying mission, values and principles are the same. In this way every brand contributes to our aim for ‘simplicity in retail'.

They also turned to CHILI GraFx

Printing,

Variable data,

Omnichannel,

Branding,

Marketing

Printing,

Omnichannel,

Marketing,

Branding

Printing,

Omnichannel