CARREFOUR Drives Offer Personalization at Scale to 1.1 Million Customers

Undergoing a digital transformation in Retail Marketing, CARREFOUR pioneers the path to data-centric multichannel success with creative automation.

Multichannel agility requires team alignment, centralization and structuring of ‘first party data’, and the use of the best graphical automation tools. These conditions are essential to meet the massive demands for both dynamic and personalized content.

Florian Payri

ARISTID Retail Technology

The real-time, locally adjusted promotions model across all channels and content types is not just a testament to technological advancement but a reflection of CARREFOUR’s commitment to customer-centricity, innovation, and market dominance.

Company profile

ARiSTiD is the leader in the digitalization of retail communication. Enabling retailers to transform the production of their promotional operations, the sector’s main traffic vector. Thanks to their historical knowledge of the business and their data-centric software solutions, they modernize the commercial communication of brands and reorganize all internal processes. Their aim in doing this is to produce customizable and omnichannel offers on a larger scale. Thanks to ARiSTiD, retailers can easily create ultra-precise operations that closely reflect to the uses and desires of their customers and can be distributed via a multitude of channels.

They also turned to CHILI GraFx

Printing,

Variable data,

Omnichannel,

Branding,

Marketing

Printing,

Omnichannel,

Marketing,

Branding

Printing,

Omnichannel