CHILI publish for CPG and Retail Marketing

Retailers and brands have never had more options to promote products and share brand stories – in store, online, through new devices, and on social platforms. Retail brands commonly sell direct to consumers, and resell through a complex network of retail corporations or online marketplaces where brand guidelines can break down. So you need brand control at scale.

Inventory updates and prices change constantly and sometimes overnight in the case of F&B, FMCG and franchises. Today for most retailers, the back-end data and technology exists to manage and track global expiring products and purchase changes. For retailers the need to make last minute price changes, for example can take hours or days. So, it all slows down when it comes to quick response time to deliver updated price labels, offers and campaigns to regional stores. Inventory depletion isn’t always the same at a store level too, so you need a way to pivot quickly to update localized offers and prices across regions.

CHILI publish supports retailers and brands as they transition to the digital rethink of brick and mortar, meeting them where they are and arming them with a spectrum of physical (print) and digital graphic production automation tools. The CHILI publisher engine makes it easier to create regionally based variants (language, size, print or digital output) in minutes rather than hours or days with QR codes that drive consumers online and in-store. You need it to be easier to meld the online-offline gap.

Some retailers have multiple store formats and need local stores to customize sizes for everything from shelf talkers to POS displays and price labels. CHILI publisher’s platform allows graphic designers to create all of that in different sizes and then offer an online template for marketers in the field to select a best-selling product with a localized address and language – then send to a local printer. You need an easy way to create unique sizes so you’re not beholden to a single format.

Nothing beats personalized service and interactive experiences to create customer loyalty. Today, you can give access to local stores to create controlled branded communications without the help of a graphic designer. CHILI publisher gives your HQ brand teams the ability to lock in brand guidelines, and then give template access to salespeople in stores to personalize loyalty mailers with coupons, QR codes and more.