In his presentation, Bram Verniest, Co-Founder and Chief Evangelist at CHILI publish, uses the metaphor of a 'dragon at the gate' to describe the challenges faced in business, particularly in creative automation. He narrates a tale illustrating how tasks that seem manageable can quickly become overwhelming as demands increase, symbolized by a tradesman's escalating requests for tables from a carpenter. Verniest connects this story to the business world, emphasizing the importance of scalability, mindset, and having a game plan. He advocates for embracing challenges (the 'dragons') as opportunities for growth and innovation, particularly in the context of creative automation, stressing the need for adaptable strategies, continuous learning, and efficient process management to succeed in an evolving business landscape.