Managing the Tidal Wave of Content Creation

In this presentation, Matt McGaughey, CEO of Spinakr and Brandworks, discusses the intersection of marketing and technology, emphasizing the importance of brand management and governance. He shares insights from his personal journey and professional experiences, highlighting the evolution of digital asset management (DAM) and the need for responsible content creation in the era of AI. McGaughey also discusses Spinakr's collaboration with Brandworks and their approach to leveraging technology for effective brand asset management, stressing the significance of adapting strategies to meet specific customer needs.

Related videos

Turning Ideas into Campaigns in a Heartbeat… with CHILI GraFxCHILI GraFx is the most powerful creative automation platform available today. Organizations use it to create at scale and enable non-designers to self-serve brand assets. Watch th . . .
Content Matters: Catalyzing Creative Automation to Supercharge DAMEnterprise marketing in 2023 is an extreme sport, and agility is the cost-of-entry. Best-in-class brands don't submit to a zero sum game pitting creativity vs. scalability, leverag . . .
Building Bridges: Unleashing Creative potential through Integrated EcosystemsWant to build bridges between your creative technologies to accelerate graphics production, cuts costs, and enhances work quality? Join DAM expert, Kristina Huddart, to explore the . . .
Unlocking Instant Brand Power: The Swift Path from creative Automation to Ready-To-Deploy Brand Portals in a Couple of ClicksIn his presentation, Nico Potvin, Co-Founder and CEO of Kadanza, explores the seamless transition from creative automation to brand portal management. He details how Kadanza integr . . .