How Colruyt is revolutionizing retail marketing through creative automation

Kathleen Bauwens is a powerhouse in the marketing sphere, blending her graphic design roots with a fervent passion for marketing technology and digital revolution. As the business application manager at Colruyt Group's marketing & communication office, she weaves together the P’s & T’s: People, Projects, Processes & Tools. Her drive for creative automation has led her to be part of a team that is developing a solution to automate marketing content creation for retail brands like Colruyt Lowest Prices, Bio-Planet, Okay, Spar Retail and more. At the heart of this solution lies an omnichannel content hub designed to streamline the creation process, foster collaboration, and promote a simplified approach to content creation, ensuring uniformity and efficiency across all channels. Watch this CREATE '23 EU session recording to hear Kathleen share her insights, challenges, and triumphs in transforming the retail marketing landscape, enhancing customer experiences, and ultimately freeing up more time and resources for complex marketing initiatives requiring human creativity and ingenuity.