Forrester: The existential impact of AI-powered creativity

Automation, data and technology platforms are ushering in an era of Intelligent Creativity for the world of marketing content creation. Today’s top creators work with software and machines to conceive, develop, produce and activate marketing and content that achieve velocity and effectiveness. The human-machine creative team combines precision with artistry and produces content at scale. This approach to content creation is changing the way creators work, the relationship between brands and agencies and the work they produce. Watch this CREATE '23 EU session recording with Jay Pattisall, VP, Principal Analyst at Forrester to learn how to make the most out of the potential of AI-powered cretivity.

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