In his presentation, Sylvain Westerloppe, Solution Adoption Manager at CHILI publish, provides an in-depth exploration of CHILI's smart templates and their application in various industries. He demonstrates how these templates, starting from Adobe Creative Suite designs, can be transformed into graphic templates for online use, emphasizing their adaptability for different output types including high-resolution PDFs, JPEGs, PNGs, and even animated GIFs and MP4s. Westerloppe's detailed walkthrough covers the integration of smart templates in self-service platforms, showcasing their flexibility in content and graphic element manipulation according to specific business rules. He highlights CHILI's commitment to creating intuitive, user-friendly solutions that cater to both professional and non-professional users, ensuring brand consistency and efficiency in content creation across print, label, packaging, and digital channels.