In this insightful presentation, Ramon van Wingerden, CEO of Prindustry, delves into the transformative journey of his company in the print and IT industry. He details the evolution of Prindustry from a print franchise to an IT company specializing in webshops and brand portals, focusing on the company's shift towards a customer-centric approach. Highlighting key projects with clients like Vodafone and the City of Antwerp, van Wingerden emphasizes the importance of automation, efficient management, and adapting IT solutions to meet the diverse needs of brand owners and government entities. His talk showcases Prindustry's innovative strategies in tackling the complexities of IT and print management in a rapidly evolving digital landscape.