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With great power, comes great respons-AI-bility
Responsibility, stems from the two words: Response and Ability. Our ability to respond. With nearly limitless possibilities, and the rapid development of AI tools, it can feel like . . .
Forrester: The existential impact of AI-powered creativity
Automation, data and technology platforms are ushering in an era of Intelligent Creativity for the world of marketing content creation. Today’s top creators work with software and . . .
Automating your Creative Ecosystem
The creative technology ecosystem involves more tools and processes than ever before. Automation at key points enables scalability and speeds time to market. Watch this CREATE '23 . . .
Digital Optimisation BUT Why Is This Not Happening?
There is a digital marketing revolution and brands are constantly competing for consumers' attention. Consumers are using multiple devices to interact with brands. These cross-dev . . .
It’s Tricky: 10 Hip Hop Songs to Inspire In-House Agency Innovation and Evolution
As the demand for content is greater than ever, how do we grow our people, processes and technologies to keep up? This session by Clair Carter-Ginn of Forecast Agency highlights in . . .
Building Bridges: Unleashing Creative potential through Integrated Ecosystems
Want to build bridges between your creative technologies to accelerate graphics production, cuts costs, and enhances work quality? Join DAM expert, Kristina Huddart, to explore the . . .
Agency Panel Discussion: How AI & Automation Change the Agency Game Forever
Some serious food for thought before we wrap up the CREATE Conference. More than ever, agencies are forced to reinvent themselves under the many pressures of technology innovation . . .