Brand Management with GraFx publisher improves brand consistency, compliance, and adoption

By integrating GraFx publisher into your brand portal, staff, agencies, and partners can have self-service to access and create marketing materials that consistently adhere to your brand guidelines.

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Brand portals are better with GraFx publisher

Brand portals are essential for organizations that need to organize, manage, and share approved graphics, marketing material, and other collateral from a centralized repository, however their value can be far greater. By integrating the GraFx publisher document editor into a brand portal, users will also be able to customize these brand assets before downloading the files.

Integrate with an existing solution or build your own

Convert static artwork into editable templates

Connect to single source of truth data (DAM, PIM, MRM,…)

Create more value for your brand portal

GraFx publisher makes brand compliance a breeze

Static files get converted into customizable templates – we call them Smart Templates. Why? Because they blend the original artwork with design decisions, document intelligence, brand guidelines, and automation into a flexible template that anyone can work with. And, since templates are pre-approved, no additional approval cycles are required – now that’s smart!

Control what can be edited and how

Swap images, edit a tagline or pick an alternate layout

Eliminate approval cycles for simple design adaptations

Ensure brand compliance and consistency

Empower your brand by simplifying content creation

By centralizing and regulating the creation of brand assets, you can ensure that every document meets even the strictest of brand guidelines, especially critical for regulated industries. And because it’s a template-based workflow, you’ll have the confidence to let staff, agencies, and partners freely customize what they need within the constraints you’ve set.

Effortless editing for non-technical users

No extra software needed – works in your browser

Get to market faster without design bottlenecks

Empowers everyone to be self-sufficient creators

One template produces multichannel graphics of any size

Brand portals can become cluttered with numerous design variations created in different sizes for print and digital channels. Not only is it time-consuming and inefficient to manually create these design adaptations, but it makes it challenging to find what you need quickly. Using GraFx publisher, a single Smart Templates produces output for print and digital at any size.

Reduce clutter so it’s easy to find the right file

Future-ready templates adapt to any size

Fewer templates make design updates fast