Your CORE vs. their CORE: where will the brand/agency transformation happen?

Whenever I speak to agencies about how they handle the design cycle of brands, I too often hear the same story. How their brand customers are denouncing their rigid and long-winded methods that are killing productivity, slowing up the process and ultimately leading them to break ties and take their business elsewhere. Costs go up, errors creep in and everything starts to spiral beyond their control.

Company

Kevin Goeminne

Nov 26, 2018

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