Top 5 Retail Trends for 2022 providing new opportunities

I have always believed in getting into the mind space of our customers. So lately, I've been interviewing a lot of retail customers and have learned a great deal about the challenges retailers face. But among those challenges, there are also huge opportunities.

77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience.

Jay Pattisall

Principal analyst - Forrester

A growing number of retailers including Carrefour, Home Depot, Macy’s, Tesco, Best Buy, Target, and Walmart have established in-house agencies or media entities, and while individual ad offerings vary, retailers are united in their determination to turn brand partners into paying clients. US digital [retail media advertising is set to reach $41.37 billion in 2022](https://www.emarketer.com/content/rise-retail-media-one-2022-top-5-retail-trends), growing nearly $10 billion from 2021.

Find out more about how trends will impact retail

Discover the 3 major retail trends that will force change in your content creation processes!

Marketing

Kevin Goeminne

Mar 1, 2022

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