Today’s (in-house) agency challenges and how to tackle them.

Since the dawn of marketing time, agencies have been considered the go-to resource for in-depth brand knowledge. Clients, both internal and external, have looked to agencies not only for creative ideas, but mainly for brand governance and continuity. In turn, this is how agencies have positioned themselves and how they demonstrate value for their customers. And yet, agencies ought to evolve towards a more strategic role.

If I had six hours to chop down a tree, I'd spend the first four hours sharpening the axe

Abraham Lincoln

CHILI publish

Marketing

Piet Saegeman

Sep 6, 2019

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