5 reasons why personalization at scale should not scare you

There’s no denying that the medium of visual communication is booming, and as a result it’s driving the importance of utilizing creative automation as part of that process. Adopting personalization on a bigger scale can be a daunting prospect, but that doesn’t mean you should abandon the idea.

Data adoption comes first, data maturity gets the job done, better.

Kevin Goeminne

CEO - CHILI publish

In growth, cost-effective isn’t always result-effective.

Kevin Goeminne

CEO - CHILI publish

Tech tools only ROI if you do.

Kevin Goeminne

CEO - CHILI publish

Never underestimate the discrepancy between change and wanting to change.

Kevin Goeminne

CEO - CHILI publish

Fear is a bad advisor.

Kevin Goeminne

CEO - CHILI publish

What is the difference between personalization and customization in marketing?
What is mass personalization?
What is mass customization?
What is personalization at scale?

Marketing

Kevin Goeminne

Feb 25, 2021

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