Tales of Transformation: Enhancing our Partner Ecosystem with Lytho

Lytho, a leading Creative Operations platform provider and a vital part of the CHILI publish partner network, brings streamlined and enhanced workflow to marketing and creative teams. Recognizing the evolving needs of modern marketing, Lytho integrates CHILI GraFx to expand their platform and empower data-driven campaigns across multiple channels. This strategic integration fuels Lytho's growth and also enriches the CHILI publish ecosystem with a comprehensive solution for creative professionals.

The Challenge: Scaling Creative Automation for Competitive Edge

Lytho's customers needed a robust creative automation solution – one that could handle high-volume, personalized graphics production without sacrificing brand consistency or ease of use.

Lytho's existing solution was falling short due to:

  • Limited Template Functionality: The templates lacked the flexibility needed for complex, multichannel campaigns.
  • Insufficient Automation: Manual processes were slowing down production and creating bottlenecks.
  • Resource Drains: Maintaining and improving an in-house templating system diverted valuable development resources from other core product areas at Lytho.

These challenges needed to be addressed in order to attract new customers and boost satisfaction levels with Lytho's existing client base.

The Solution: Integrating CHILI GraFx for Effortless Creative Automation

To overcome these obstacles, Lytho partnered with CHILI publish to integrate CHILI GraFx, the leading creative automation platform, into their existing solution. CHILI GraFx's flexible architecture, powerful API, and intuitive interface proved to be the perfect fit for Lytho's needs.

This integration enabled Lytho to:

  • Instantly Upgrade Their Platform: Lytho leveraged CHILI GraFx's extensive feature set to deliver enhanced creative automation capabilities to their customers, without requiring time-consuming in-house development.
  • Meet Evolving Customer Demands: CHILI GraFx's Smart Templates and automation tools meant Lytho could offer a comprehensive solution for high-volume, personalized graphic production across multiple channels.
  • Focus on Core Innovation: By integrating CHILI GraFx, Lytho freed up valuable development resources, allowing them to focus on their core strengths and drive further innovation in their offering.

Our customers' need for scalable, high-quality graphics was outpacing our in-house solution’s capabilities. CHILI GraFx's powerful creative automation filled that gap, helping us deliver exceptional value and boost our offering for our clients.

Brittany Fishman Pais

VP of Customer Experience - Lytho

The Impact: Accelerated Growth and Enhanced Customer Value

Integrating CHILI GraFx into Lytho's platform has delivered significant benefits.

Increased Revenue

Expands Lytho's business model

[Offering creative automation as an add-on](https://www.chili-publish.com/grafx/pricing/) has opened up new revenue streams and expanded Lytho's business model.

Improved Customer Retention

Leads to positive reviews

The enhanced creative capabilities satisfies existing customers, reduces churn, and leads to positive reviews.

Expanded Growth Opportunities

Targeting larger enterprises

With a more comprehensive and powerful solution, Lytho can confidently target larger enterprises and new markets.

Continuous Innovation

Consistently add features & value

The [rapid evolution of the CHILI GraFx platform](https://www.chili-publish.com/whats-new/) allows Lytho to consistently add new features and value for their customers.

CHILI GraFx has been a game-changer for our business. Our customers love being able to tap into their existing DAM assets to create on-brand, personalized campaigns at scale. It's opened up new revenue opportunities for us and has solidified our position as the leader in the Creative Operations space.

Brittany Fishman Pais

VP of Customer Experience - Lytho

Fuel Your Business Growth with CHILI GraFx

The Lytho and CHILI publish partnership is testament to the power of integrating CHILI GraFx to drive business success. By offering full creative automation, Lytho have transformed their platform, delivering unparalleled value to their customers and accelerating their own growth.

Independent Software Vendors - CHILI GraFx is the creative automation platform that you can integrate to enhance your software solutions. It provides robust, automated graphic production capabilities that unlock new revenue opportunities. CHILI publish is your ideal partner to grow with, and our flexible platform, with its extensive API, Connector Framework, and plugins for industry-standard design tools, will empower your platform to propel your business forward.

Company

Kees Henniphof

Jul 4, 2024

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