Tales of Transformation: Enhancing our Partner Ecosystem with Kadanza
Kadanza, a valued member of the CHILI publish partner network, and a leading brand platform born from the KAN Design agency, empowers a diverse clientele by centralizing brand management and streamlining creative processes. Their innovative work brings significant value to the CHILI publish ecosystem, while accelerating the production of personalized marketing content.
The Challenge: Slow marketing production and inconsistent branding
While Kadanza's clients represent a diverse array of industries, they all face the key challenges of slow graphic production and inconsistent branding.
Lacking a centralized brand and graphic production platform, these clients struggled with managing brand assets and maintaining brand integrity across the wide range of multichannel marketing materials they needed to create. This inefficiency not only slowed down their campaign efforts but also risked diluting brand messaging.
The Solution: Integrating CHILI GraFx into Kadanza's platform
To address these challenges, Kadanza integrated CHILI GraFx's creative automation engine into their platform. This provided a centralized hub for brand guidelines, asset management, and Smart Template creation.
Using CHILI GraFx, Kadanza enabled their clients to easily create, edit, and distribute on-brand marketing materials across multiple channels at any scale. Kadanza has also created a CHILI GraFx Media Connector for Kadanza DAM, further enhancing and simplifying asset accessibility and management during the creative process.
CHILI GraFx – along with its creative automation capabilities – is an enabler for the business side of what we do but also the relational side with our customers. Today, we are able to not only provide them with a powerful software solution but we can also help them get up and running to a business maturity level that was not previously possible.
Nico Potvin
Co-Founder & CEO, BE - Kadanza
The Impact: Enabling clients to easily create, edit, and distribute on-brand marketing materials
The integration of CHILI GraFx into Kadanza's platform has delivered a comprehensive, high-value solution for their customers.
Smart Templates
Scalable, reusable and templated
Ensuring consistent branding and efficient, centralized production
Creative Automation
Reduce production to-output times
Streamlining repetitive manual editing tasks and [reducing production-to-output times](https://www.chili-publish.com/document-theresa-regli-automating-your-creative-ecosystem/).
Integration with Existing Systems
Enhancing overall efficiency
Seamlessly integrating into clients’ workflows, enhancing overall efficiency, and avoiding silos in the MarTech stack.
Brand Identity Safeguards
Always on-brand campaign content
Direct connection between DAM and creative production tools along with style guides to ensure campaign content is always on-brand
Results & Benefits
Today, Kadanza's clients see significant value increase thanks to the integration of CHILI GraFx with the Kadanza platform, including accelerated time-to-market, consistent branding, and optimized workflows.
One typical example is Axalta, which has seen a large reduction in label generation costs coupled with accelerated production times. Today, Axalta can create new product labels and 3D renders in under 10 minutes thanks to the Kadanza platform.
CHILI publish allow us as a partner, and as an integrator, to meet new customers and work together on many fronts. They are true partners in the meaning of the word.
Nico Potvin
Co-Founder & CEO, BE - Kadanza
Fuel Your Business Growth with CHILI GraFx
Kadanza's integration of CHILI GraFx has significantly enhanced their clients' marketing processes, resulting in faster production times, consistent branding, and substantial cost savings. If you’re interested in bringing these capabilities to your own software solutions, reach out to explore how CHILI GraFx can elevate your marketing solution.
Independent Software Vendors - CHILI GraFx is the creative automation platform that you can integrate to enhance your software solutions. It provides robust, automated graphic production capabilities that unlock new revenue opportunities. CHILI publish is your ideal partner to grow with, and our flexible platform, with its extensive API, Connector Framework, and plugins for industry-standard design tools, will empower your platform to propel your business forward.
Company
Kees Henniphof
Jul 4, 2024
