Tales of Transformation: Enhancing our Partner Ecosystem with Acquia

Acquia, a leading digital experience platform provider (DXP), offers Acquia DAM as part of its comprehensive toolkit. Recognizing the growing demand for streamlined asset transformation, Acquia partnered with CHILI publish to develop the Acquia DAM Connector for CHILI GraFx. This integration empowers users to effortlessly create on-brand, high-quality graphics at scale directly from Acquia DAM, while strengthening the CHILI publish partner network with a seamless, comprehensive solution.

Everyone that needs to access digital assets should be able to get to them while staying in their preferred tool…

Deanna Ballew

Senior Vice President, DXP & AI - Acquia

The integration of Acquia DAM and CHILI GraFx is like peanut butter and jelly– they go well together, a perfect match.

Deanna Ballew

Senior Vice President, DXP & AI - Acquia

Increased Efficiency

Eliminates the Need for Manual Asset Searches

The Acquia DAM Connector for CHILI GraFx eliminates the need for manual asset searches and file transfers for users creating in GraFx Studio. This significantly speeds up content creation.

Enhanced Brand Consistency

All graphics adhere to brand guidelines

Metadata preservation and easy access to approved-only assets now ensures that all graphics [adhere to brand guidelines](https://www.chili-publish.com/document-the-future-of-brand-enablement-at-scale/) and user rights.

Improved DAM Utilization

Integration encourages greater use of the DAM

The easy-to-use integration encourages greater use of the DAM system, maximizing its value for customers.

Scalable and Personalized Content

Enables production of personalized content

The combined power of Acquia DAM and CHILI GraFx enables the production of personalized, localized content at scale, catering to diverse audiences and channels.

Metadata enriches assets, making automation more effective. For example, localized content can be generated quickly, ensuring brand consistency across different regions.

Deanna Ballew

Senior Vice President, DXP & AI - Acquia

Designers need to make sure they are pulling the right variation of a file that they need of each image… for print, for social media, etc. With the Acquia DAM Connector, they get the correct file automatically. Your designers don’t even need to think about it.

Deanna Ballew

Senior Vice President, DXP & AI - Acquia

Company

Kees Henniphof

Jul 4, 2024

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