How the Creative Automation Score (CAS) will help you score off the competition.

Creative talent is the key to making your marketing materials, packaging, and other graphical output truly unique. But talent takes time, and time is scarce. Creative automation helps speed up the process so materials can be produced at a larger scale without forcing designers into repetitive and fallible tasks. And that’s where the CAS comes into play.

How do you measure your CAS?

To work out your agency or marketing team’s score, first you need calculate the number of variations in your marketing content output - by variations we mean number of differences a given marketing asset might need (such as languages, sizes, or products). These calculations will give you the amount of variations your business encounters with its graphical output (or V as we’ll call it).

Next, you need to calculate the overall cost (or C) of these variations times the hours spent working on them, multiplied by the (blended) hourly rate of your designers.

Marketing,

Product

Kevin Goeminne

Jun 30, 2021

Sign up for blog updates