How CHILI GraFx Outperforms Traditional Direct Mail Software

Whether you’re a direct mail provider managing large-scale campaigns or an enterprise brand looking to bring direct mail production in-house, staying competitive in a rapidly evolving direct mail landscape requires innovative direct mail marketing software.

From producing high-quality print materials to meeting the ever-growing demand for personalization and integration with multichannel strategies, the right direct mail automation software can transform your campaign operations. This is what CHILI GraFx delivers.

Tired of clunky direct mail software that cramps your creative style? In this article we'll explore how CHILI GraFx, the leading creative automation platform, empowers you to produce personalized, brand-compliant direct mail with unparalleled efficiency and impact.

Read on to discover how CHILI GraFx goes beyond traditional tools, giving your direct mail strategy a serious competitive edge

Studies also show that direct mail engages audiences longer and more deeply than digital content. So, if you’re reconsidering your outreach strategy, now is the perfect time to look at how direct mail could deliver powerful benefits to your business.

Streamlining Direct Mail with High-Quality Print Automation

For direct mail to make an impact in a digital-first world, your personalized print output needs to be of exceptional quality.

CHILI GraFx empowers brands and direct mail providers to produce personalized, print-ready files that meet the highest print production standards, ensuring eye-catching results across every campaign.

This goes beyond traditional direct mail and variable data printing (VDP) software. CHILI GraFx offers full data-driven creative automation, integrating data for personalization while also automating complex design tasks. This enables you to effortlessly produce responsive content and layout variations, delivering visually engaging direct mail without manual design work.

At the core of the CHILI GraFx toolkit are Smart Templates. Easily set up with the AI-power of GraFx Genie, these templates uphold brand guidelines across every asset, minimizing errors and protecting brand integrity. But unlike traditional direct mail software, they enable desginers to work with the same creative freedom as they find in desktop publishing tools.

And CHILI GraFx also integrates direct mail print production with your multichannel campaigns. By centralizing print assets with digital and animated formats, it enables brands and providers to deliver a unified message across all platforms for maximum impact.

Data-Driven Personalization at Scale

Personalization in the age of data must go well beyond simply adding a recipient's name to a mailer. Today, it means creating relevant, personalized content and visually tailored experiences. CHILI GraFx integrates data with flexible, highly customizable templates through a powerful API and a Connector Framework. These make it possible to pull in data and media assets from multiple sources, enabling intelligent automation to quickly personalize your direct mail with tailored visuals, layouts and messaging.

This level of high-quality personalization amplifies engagement and drives conversions, transforming direct mail into a dynamic component of the customer journey. And whether you’re producing thousands or even millions of unique mail pieces, each asset created by CHILI GraFx meets the same quality and brand consistency standards.

Multichannel Campaign Integration

Customers increasingly expect communications to connect across print, digital, and even animated formats. CHILI GraFx makes multichannel integration effortless, providing the tools to create a unified message across all touchpoints.

As mentioned above, the robust API and Connector Framework simplify pulling data from multiple sources like CRM, DAM, PIMs, and more. But CHILI GraFx also enables the syncing of data-driven direct mail with digital campaigns through powerful creative automation. This ensures consistent, personal, and impactful customer interactions regardless of the channel.

GraFx Genie, the AI-powered design and coding assistant at the core of CHILI GraFx, further enhances multichannel consistency by making it easier than ever to integrate data and adapt responsive designs for different formats. With GraFx Genie, you can automate variant creation and ensure high-quality, brand-compliant output for print, digital media, and animated assets.

In short, CHILI GraFx ensures your direct mail campaigns extend naturally into digital touchpoints, amplifying reach and engagement, and providing a connected brand experience across channels.

This improved engagement often translates to impressive ROI for larger campaigns. Research shows that physical mail results in higher response rates than digital-only campaigns. If you’re a business focused on scalable results, this can give your marketing impact a significant boost.

Scaling Direct Mail with Intelligent Automation

Scaling direct mail operations efficiently is essential for both brands and providers. CHILI GraFx empowers you to handle any volume of mailers, including millions of personalized items, without sacrificing quality or consistency.

Smart Templates, GraFx Genie, and open connectivity simplify high-volume production by automating complex, data-driven variations. Even as campaign size increases, robust technology ensures each asset stays visually dynamic, consistent, and aligned with brand guidelines.

CHILI GraFx also enables rapid adjustments across all templated assets. This allows for swift responses to market demands, enabling providers and brands to meet shifting customer preferences or seasonal requirements instantly.

Enable Self-Service without Risk

Self-service capabilities are a game-changer for both brands and direct mail providers but often come with a risk of expensive user errors. CHILI GraFx enables localized campaigns across branches, departments, or regions while maintaining centralized control over brand integrity and production.

For Brands: Local teams can, for example, create region-specific mailers in their own language, adapt designs for unique promotions, or customize based on store stock. Smart Templates ensure every asset aligns with brand guidelines, streamlining workflows and reducing back-and-forth with central marketing teams.

For Direct Mail Providers: Empower client teams with access to Smart Templates, allowing them to produce professional, print-ready assets without sacrificing quality or compliance. Locked design elements ensure consistency, while GraFx Genie automates safeguards for error-free output.

With CHILI GraFx, brands and providers can embrace self-service, boosting efficiency and scalability while eliminating the risks of inconsistent production.

CHILI GraFx Success Story

Precision UK & Subway

Transforming Localized Marketing with CHILI GraFx

Precision UK transformed Subway’s marketing by leveraging CHILI GraFx to create highly personalized and localized campaigns. Tasked with reaching 2027 Subway franchises across the UK, they used data-driven insights and creative automation to develop an innovative direct mail strategy that delivered impactful results.

Highlights:

• Localized Precision: Each mailer was uniquely tailored to the recipient’s location, offering personalized deals based on nearby Subway franchises.
• Smart Automation: CHILI GraFx enabled Precision to automate the creation of over 4.5 million personalized mailers and 9 million unique QR codes, each linked to specific stores and offers.
• Exceptional Engagement: The campaign achieved a 14% redemption rate, vastly outperforming previous efforts, and converted 38% of respondents into Subway’s loyalty program.

By combining CHILI GraFx with robust data, Precision turned Subway’s marketing goals into a measurable success. The campaign extended beyond mailers, integrating personalized QR codes into localized outdoor advertising for further reach and engagement.

With CHILI GraFx, Precision showcased how print marketing can rival digital in precision, personalization, and impact. It’s proof that when creative automation meets smart data, marketing becomes truly transformative.

Learn more about how localized promotions drove a 16x conversion rate for Subway

Future-Proofing Direct Mail Operations with CHILI GraFx

CHILI GraFx’s intelligent automation provides an adaptable foundation for direct mail providers and brands to stay ahead in a competitive market. Here's how it can future proof your operations:

1. Integration with Emerging Technologies
CHILI GraFx’s comprehensive API and Connector Framework allows connection with the latest data, media, and content platforms. This future-ready approach enables easy adoption of new tools, ensuring your direct mail operations remain agile and up to date.

2. Scalable AI and Automation
GraFx Genie provides evolving tools to handle increasingly complex personalization for high-volume campaigns. By automating template creation tasks, it minimizes manual workloads, enabling teams to focus on innovation and strategy.

3. Multichannel Adaptability
CHILI GraFx extends campaigns across digital platforms. This allows for unique, cross-channel experiences with consistent messaging and branding across touchpoints, from direct mail to social media.

This scalable, adaptable platform meets today's needs and anticipates tomorrow's trends. By investing in CHILI GraFx, brands and providers can stay competitive, agile, and ready for the next evolution in direct mail.

Conclusion

Transform Your Direct Mail with CHILI GraFx

Direct mail has re-emerged as a powerful way to connect with audiences. CHILI GraFx offers brands and direct mail providers a comprehensive solution to transform traditional direct mail into a dynamic, data-driven, and personalized experience.

With CHILI GraFx, you can produce high-quality, brand-consistent assets at scale to meet today's demand for personalization and integrated multichannel campaigns. Smart Templates, powerful AI features, and seamless data integration allow you to reach new heights in productivity while staying responsive to market shifts.

Embrace the possibilities of direct mail powered by CHILI GraFx and take your brand – and your customer connections – to the next level.

Book your Demo!

Ready for a one-on-one demo of CHILI GraFx specially tailored to your Direct Mail Automation needs? We have a fully loaded Discovery Environment ready for you to experience. Request a CHILI GraFx Discovery Environment, and we'll book a specialist to get you up and running.