3 Major Retail Trends that will Force Change in Your Content Creation Processes

The demands on retail creative production are huge. From web to print, PoS to packaging, social to paid advertising, and more, there are endless pieces of visual content needed to power a large, multi-channel retail brand.

This boom in online sales has forced retail brands to think digital-first, whether that’s becoming digital by design or reimagining the customer journey experience to include more digital touch points.

Could this be the start of brands truly using omnichannel marketing to its full potential? We’ll talk more about that in a moment.

77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience.

Jay Pattisall

Principal analyst - Forrester

The omnichannel experience

As both online retail booms and local shopping is elevated, omnichannel marketing will rise in priority on brands’ strategic plans.

Blending the online and offline customer shopping experiences will be at the heart of delivering optimal, personalized, and localized shopping experiences.

To reach true rapid personalization at scale, hiring more people is not the answer. There is an automated solution for that.

Laura Baxter

CHILI publish

Marketing

Laura Baxter

Nov 23, 2021

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