Discover why CHILI GraFx goes way beyond basic automation in Adobe® InDesign®

Creating complex personalized marketing assets with Adobe® InDesign® quickly becomes cumbersome. Add localization, regionalization, customization, campaign-specific iterations and the process can easily slow to a costly and error-prone crawl. CHILI GraFx was designed to deliver complex and dynamic personalization at scale—and much more!

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Our Customers

Discover how big brands, retailers and agencies use CHILI GraFx

Make (In)Design templates smarter

With CHILI GraFx Smart Templates, you can easily export your artwork from InDesign, configure what’s editable—including auto-magic resize options—and share. This enables end-users to create customized artwork online that strictly adheres to brand guidelines without needing design tools.

Super-easy, self-service designs

Control what’s editable in any design

Customizations locked to brand guidelines

Automate designs at scale with smart templates

Unlike InDesign VDP, mail merge, and direct mail tools, CHILI GraFx’s document intelligence can output a diversity of content and styles based on personalization data. Powerful rules, variables and conditional logic help tailor output to each recipient’s exact tastes.

Rapid personalization of content (images, coupons, etc.)

Styles suited to each recipient

Lights-out production of design variants

Design once and let smart tools handle the variants

CHILI GraFx’s smart tools can automatically create hundreds or even thousands of design variants of all shapes and sizes without messing with your design fundamentals. You can smart crop and position imagery, auto-grow content, use copyfitting to avoid text overflow, anchor elements or let them reposition, and much more.

Maintain design integrity in variants

Reframe & crop images relative to layout changes

Auto-grow, anchor or reposition content

Set copyfitting to ensure your message isn’t cropped

Populate designs with variable data

Need to import content from DAM, PIM, CMS, CRM, eCommerce, or virtually anything else? No problem, thanks to CHILI GraFx’s robust REST API. It delivers all the power of VDP plus the capacity to create alternative designs in the blink of an eye.

REST API connects to any source

Enterprise-level automation, unlike InDesign

Any personalized, data-driven design is possible

Create with the tools you love

Designers love Adobe InDesign and Illustrator®. But for Creative Automation, CHILI GraFx is the right tool for the job. Dedicated plugins for InDesign and Illustrator make exporting to Smart Templates a breeze, taking your designs far beyond the automation capabilities of desktop apps.

Creatives use their preferred design tools

Native plugins export to smart templates

Professional designs are creatively automated

Low learning curve to get started creating templates